At the Lands' End Web site,a customer can chat online with customer service representatives while shopping.This live help allows the customer to have questions answered before placing an order.This focus on meeting customer needs illustrates a(n)_____ orientation.
A) societal
B) market
C) sales
D) production
E) one-to-one

Question

Quizplus · Accepted Answer

A market-oriented philosophy is based on the consumers' wants and needs,and the dealer satisfies these needs by providing excellent customer service.Building a relationship with these customers is an important key.

At the Lands' End Web Site,a Customer Can Chat Online