Curtis Packaging developed an environmentally friendly alternative to foil called Curt Chrome,which is 100 percent recyclable.This is an example of a _____ orientation.
A) societal marketing
B) sales
C) reciprocal exchange
D) production
E) product

Question

Quizplus · Accepted Answer

Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals' and society's long-term best interests.

Curtis Packaging Developed an Environmentally Friendly Alternative to Foil Called