Which marketing management philosophy focuses on the question,"What do customers want and need,and how can we benefit society?"
A) Internal
B) External
C) Sales
D) Societal marketing
E) Production

Question

Quizplus · Accepted Answer

The societal marketing concept extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or in the best interests of society as a whole.

Which Marketing Management Philosophy Focuses on the Question,"What Do Customers