Kellogg's gives consumers the chance to receive a free DVD.Consumers who buy five boxes of specially marked cereal can cut out the coupons and mail in their completed official form to get a free DVD.Kellogg's is engaging in:
A) transactional marketing
B) sports distribution
C) relationship marketing
D) one-to-one marketing
E) customer transformation

Question

Quizplus · Accepted Answer

Relationship marketing is a strategy that entails forging long-term partnerships with customers.

Kellogg's Gives Consumers the Chance to Receive a Free DVD