A manufacturer of bowls,spoons,and cutting boards knows marketing can make his company a success.He wants to rely solely on promotion as the technique for attracting customers.He advertises extensively in cooking magazines and provides retailers who carry his product with attractive displays.From this information,you know that the manufacturer has a _____ orientation.

Question

Quizplus · Accepted Answer

A sales-oriented organization views promotions as the primary tool used to achieve its goals.

A Manufacturer of Bowls,spoons,and Cutting Boards Knows Marketing Can Make