If Nestlé's supply-chain and/or marketing managers had performed a SWOT analysis of its supply sources for palm oil,it could have foreseen that Greenpeace might have taken the action it did.

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A SWOT analysis helps identify strengths, weaknesses, opportunities, and threats in a company's supply chain and marketing strategies. With a SWOT analysis, Nestlé could have identified the potential threat of criticism from environmental groups like Greenpeace regarding its use of unsustainable palm oil sources. Thus, it could have taken preventive measures or a more sustainable approach to sourcing palm oil.

If Nestlé's Supply-Chain And/or Marketing Managers Had Performed a SWOT