The Nestlé managers who oversee the content and interaction that takes place on its Facebook,Twitter,and the like should now perform routine __________ to ensure that social media no longer poses an external threat.
A) marketing analysis
B) removal of controversial postings
C) environmental scanning
D) performance reviews of its monitors
E) surveys of users

Question

Quizplus · Accepted Answer

Environmental scanning provides information about forces,threats,events,and relationships in the external environment that may affect the future of the organization or the implementation of a marketing plan.

The Nestlé Managers Who Oversee the Content and Interaction That