Girl Scouts in Atlanta used demographics to identify residential areas with the right discretionary income to spend on cookies.This is an example of a sales-market orientation.

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This statement describes the Girl Scouts using marketing research and analysis of consumer demographics to target specific areas and increase the effectiveness of their sales efforts. This is an example of a sales-market orientation, where the organization focuses on meeting the needs and wants of the customer to drive sales and increase revenue.

Girl Scouts in Atlanta Used Demographics to Identify Residential Areas