When Girl Scout councils shifted their focus onto better business approaches and skill development in selling their cookies,even enlisting consultants and hosting sales training seminars,which market philosophy would you say this represents first?
A) production orientation
B) sales orientation
C) market orientation
D) social marketing orientation
E) product-sales orientation

Question

Quizplus · Accepted Answer

A sales orientation is based on the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.

When Girl Scout Councils Shifted Their Focus onto Better Business