
A marketing consultant hired by the Girl Scouts suggests they justify the smaller boxes of cookies as "portion control" packaging to combat obesity.Would this be in keeping with the Girl Scouts strategies of selling more cookies and its broader purpose of teaching scouts?
A) Yes, it is a perfect example of the merit of a societal marketing orientation.
B) No, this would not be good business ethics.
C) Yes, there is both a social and an economic justification that benefits the customer and the seller alike.
D) Yes, this is a good way of delivering what people don't know they want.
E) No, the smaller packages only have the purpose of saving on cutting production costs.
Correct Answer:
Verified
Q1: If we think of the Girl Scouts,a
Q2: Girl Scouts selling cookies doesn't teach real
Q3: Girl Scout cookies are sold to benefit
Q4: When the Girl Scouts of Nassau County,New
Q5: By creating cookies geared toward specific markets,such
Q6: When Girl Scout councils shifted their focus
Q7: The Girl Scouts have been selling cookies
Q8: Girl Scouts in Atlanta used demographics to
Q9: Which of the following is not one
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