Before Heinz sold its 9-Lives brand cat food unit,the company identified the product as having a low market share in a high-growth market.The portfolio matrix would classify 9-Lives as a(n):

Name: Before Heinz sold its 9-Lives brand cat food unit,the company identified the product as having a low market share in a high-growth market.The portfolio matrix would classify 9-Lives as a(n):
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A problem child,also called a question mark,shows rapid growth but has poor profit margins.

Before Heinz Sold Its 9-Lives Brand Cat Food Unit,the Company