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Four Loko Is Obviously a Product That Relies on Peer

Question 2

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Four Loko is obviously a product that relies on peer pressure and self-image.Does this product depend on nonaspirational groups in influencing its consumers? Choose the best answer.

Four Loko is obviously a product that relies on peer pressure and self-image.Does this product depend on nonaspirational groups in influencing its consumers? Choose the best answer.


A) No, Four Loko is entirely dependent on its athletic, herbal lifestyle image.
B) Yes, drinking Four Loko separates its largely male athlete consumers from female college students.
C) Yes, Four Loko uses legal wormwood extract and thus disassociates the product from drug addicts.
D) Yes, groups perceived as unhealthy or social pariahs, such as drunken beer drinkers and hard core alcoholics.
E) No, Four Loko relies more on the consumer achieving the ideal, athletic drinker self-image.

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