The third prong of Prestige's corporate strategy involves periodically reassessing which brands are the best long term from a portfolio standpoint and then adjusting the portfolio accordingly.Peter Drucker gave this a name.What is it?
A)product demixing
B)product line attrition
C)organized abandonment
D)periodic audit
E)organized delisting

Question

Quizplus · Accepted Answer

Prestige practices what management sage Peter Drucker calls "organized abandonment," which is based upon a periodic audit of all goods and services that a firm markets and eliminating the poorer performers from the product mix.

The Third Prong of Prestige's Corporate Strategy Involves Periodically Reassessing