Venerable brands such as Luden's (cough drops originally formulated over a century ago)and Efferdent (virtually synonymous with denture adhesive since the days of early television)give Prestige what important attribute?

Question

Quizplus · Accepted Answer

These brand names are familiar to consumers and indicate quality,hence brand equity,which refers to the value of a brand name.

Venerable Brands Such as Luden's (Cough Drops Originally Formulated Over