
"Products that are more complex,customized,and expensive" benefit from direct marketing channels.Knives and scissors are fairly low-tech.Why does CUTCO use direct sales?
A) Because it is located in New York State.
B) Because its products are difficult to find
C) CUTCO sells to an exclusive market-newlyweds, professional chefs, cooking schools, and the like.
D) Direct sales forces can demonstrate CUTCO's product factors over cheaper retail and imported cutlery to justify its price.
E) Actually, the technology used to make high-quality CUTCO products at the factory is customized and complex.
Correct Answer:
Verified
Q1: In a strict sense,only CUTCO enjoys an
Q2: CUTCO is the channel member with channel
Q3: Why are CUTCO sales people not small-scale
Q4: Students who work for Vector Marketing are
Q5: Which of the following businesses does not
Q6: CUTCO is an example of a company
Q7: In the retailing mix,which of the following
Q8: CUTCO's college student sales force performs the
Q9: Vector Marketing is a(n)_.
A) independent direct marketer
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