The pricing component of the global marketing mix is:
A) the same in domestic and foreign markets
B) fairly simplistic due to the strength of the U.S. dollar abroad
C) the easiest element to implement successfully
D) complicated by product penetration strategies
E) a complex matter due to tariffs, exchange rates, and transportation costs, insurance, and taxes.

Question

Quizplus · Accepted Answer

In domestic pricing decisions,tariffs and exchange rates are not considered.Local government regulations are more likely to be known and understood.These are just some of the issues that make global pricing difficult.

The Pricing Component of the Global Marketing Mix Is