
The $100,000 donation "did not engender the strong support and affinity among American consumers." It did not get any support from American agricultural groups representing the meat and dairy industry.What does this suggest about a global company like Yellow Tail?
A) It should have hired a lobby group first.
B) Its home market lacked the kinds of controversy the U.S. market had.
C) HSUS had successfully deceived the Australians.
D) It did not understand the politics or culture of its chief export market.
E) all of the above
Correct Answer:
Verified
Q2: Yellow Tail lacked an integrated market communication
Q3: Yellow Tail finally perform some crisis management
Q4: Seen from the context of the communication
Q5: What went wrong with the Tails-for-Tails campaign
Q6: There was a disconnect between the benefit
Q7: In Yellow Tails' promotional mix,the Tails for
Q8: Tails for Tails would be appropriate had
Q9: Why would it have been difficult or
Q10: Associating Yellow Tail with HSUS on endcap
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents