Simplifying design and lowering other costs is still a viable way to penetrate the lowest level of the economic pyramid in emerging markets.

Question

Quizplus · Accepted Answer

Simplifying design and lowering costs can make products more affordable and accessible to people at the bottom of the economic pyramid in emerging markets. It is a strategy that has been used successfully by many companies to reach this market segment.

Simplifying Design and Lowering Other Costs Is Still a Viable