While looking at the DVDs at Target,Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD.Which step of the consumer decision-making process is this?
A) Antecedent search
B) Need recognition
C) External information search
D) Alternative evaluation
E) Internal information search

Question

Quizplus · Accepted Answer

After a need or want is recognized,a consumer may be motivated to search for information.In this case,the information was already stored in his memory.

While Looking at the DVDs at Target,Tee Tried to Remember