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When Avril Went to Purchase a Birthday Card for Her

Question 64

Multiple Choice

When Avril went to purchase a birthday card for her new boyfriend,she went to three stores and spent four hours reading over 500 cards before selecting the perfect one.This card (which cost $3.25) is properly designated as a high-involvement product because of:


A) brand loyalty
B) situational factors
C) financial risk
D) cognitive dissonance
E) trial investment

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