Choose the most plausible reason that marketing manager might rationalize giving away $1.6 million in merchandise?
A) Ultimately, long-term profit goals had to be considered, not a short-term loss.
B) It is still the right thing to do and no point second guessing Tony Hsieh.
C) The company seeks only a satisfactory profit motive.
D) People need a break from the recession.
E) So consumers did not feel like they were paying a penalty.

Question

Quizplus · Accepted Answer

The $1.6 million can be seen as one of those trade-offs that managers must weigh to achieve profit maximization.It is that important notion of careful management after a mistake or setback.

Choose the Most Plausible Reason That Marketing Manager Might Rationalize