Kraft Foods plans to tailor different ads for different neighborhoods in the same region.For example,viewers watching a cable show in a Hispanic neighborhood in Chicago would see different ads during the same commercial breaks as non-Hispanics living in a different neighborhood.Kraft's strategy best exemplifies _____ segmentation.
A) sociocultural
B) lifestyle
C) cluster benefit
D) geodemographic
E) systematic geographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation clusters potential customers into neighborhood lifestyle categories.It combines geographic,demographic,and lifestyle segmentations.

Kraft Foods Plans to Tailor Different Ads for Different Neighborhoods