Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:
A) psychographic variables.
B) the method the company uses to make purchases.
C) geographic location.
D) personal characteristics of buyers themselves.
E) company size.
Correct Answer:
Verified
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