Which of the following is a potential disadvantage associated with an undifferentiated strategy?
A) Large competitors may more effectively market to niche segment
B) Unimaginative product offerings
C) Segments too small
D) High costs
E) Loss of synergy

Question

Quizplus · Accepted Answer

Too often,an undifferentiated strategy emerges by default rather than design.The result is often sterile,unimaginative product offerings that have little appeal to anyone.See Exhibit 8.2.

Which of the Following Is a Potential Disadvantage Associated with an Undifferentiated