An individualized marketing method that utilizes customer information to build long-term,personalized,and profitable relationships with each customer is referred to as:
A) 80/20 marketing
B) interpersonal marketing
C) zoned marketing
D) one-to-one marketing
E) individual marketing

Question

Quizplus · Accepted Answer

This is the definition of one-to-one marketing.

An Individualized Marketing Method That Utilizes Customer Information to Build