Increasing share of customer means:
A) selling more products to each customer
B) increasing the number of customers
C) winning market share from competitors
D) the sales due to a customer relative to the costs of attaining and retaining that customer
E) individual customer revenue minus costs to satisfy that customer

Question

Quizplus · Accepted Answer

Share of customer represents how much a customer spends with a business,so increasing customer share attempts to sell more products to each customer rather than attempting to gain more customers overall.

Increasing Share of Customer Means