The advertisements for Kay Jewelers usually show a man presenting a woman with a ring or necklace and receiving a kiss in return.The ad then shows the slogan "Every Kiss Begins with Kay." This is an example of _____ positioning.
A) product class
B) price and quality
C) use or application
D) attribute
E) emotion
Correct Answer:
Verified
Q175: Which of the following is a means
Q176: For years,fryer chickens sold in grocery stores
Q177: Which of the following is NOT an
Q178: All of the following are typical bases
Q179: H&R Block launched a $100 million marketing
Q181: Turkey Hunting Equipment
Around the beginning of fall
Q182: Mercedes-Benz
Daimler AG,the maker of Mercedes-Benz automobiles,is planning
Q183: Wrestling Merchandise
Market research has shown that 6-
Q184: What is a segmentation base (or segmentation
Q185: To be useful,a segmentation scheme must produce
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents