The hidden-camera videos that were placed strategically on Web sites like YouTube to promote Coke Zero were an example of marketing according to
A) benefit segmentation.
B) demographics.
C) geodemographic segmentation.
D) usage-rate segmentation.
E) psychographic segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation is market segmentation on the basis of personality,motives,lifestyles,and geodemographics.Coke Zero was being marketed to young men who were likely to use the Internet and who would be the most appreciative audience for the hidden-camera humor shown in the videos.

The Hidden-Camera Videos That Were Placed Strategically on Web Sites