Los Hermanos Cafe has successfully operated seven restaurants in the same community for 20 years.Management plans to introduce an egg and cheese breakfast burrito to three restaurants after having success with this product in its other four restaurants.Since management knows this market so well,Los Hermanos Cafe doesn't need to conduct research before introducing the new product in its remaining restaurants.

Question

Quizplus · Accepted Answer

When the market is known to such a degree that the benefits of additional research do not out-weigh the cost of that research,then there is no need for research.

Los Hermanos Cafe Has Successfully Operated Seven Restaurants in the Same