Radio One is the largest U.S.radio broadcasting company targeting black Americans today.Radio One staffers are constantly reviewing secondary information looking for any emerging trends in their target market.Potential disadvantages of this research approach include:
A) the questionable quality of the data
B) the high cost of collecting secondary data
C) the length of time it takes to collect secondary data
D) interviewer bias during the collection process
E) the potential for sampling error

Question

Quizplus · Accepted Answer

The quality of secondary data can be a problem.Often secondary data sources do not give detailed information that would enable a researcher to assess their quality or relevance.

Radio One Is the Largest U