Community Trust Bank's management decided to design a new product and promotion to appeal to small to medium-sized businesses.A researcher conducted a series of focus groups with business owners to find out more about what they wanted in bank services.With the focus groups,Community Trust was collecting _____ data.
A) primary
B) ethnographic
C) consensual
D) secondary
E) collaborative

Question

Quizplus · Accepted Answer

Primary data is information collected for the first time,and the use of focus groups is one way of collecting such data.

Community Trust Bank's Management Decided to Design a New Product