In-home personal interviews:
A) offer high-quality data at a high cost
B) offer the ability to obtain high-quality data at a low cost
C) are becoming increasingly more popular
D) are less expensive than mall intercepts
E) offer information of moderate quality but at a low cost

Question

Quizplus · Accepted Answer

The cost of interviewer time and mileage is high,but these interviews yield high-quality information.See Exhibit 9.2.

In-Home Personal Interviews