Levi Strauss recently introduced its new Totally Slimming jeans.The idea for the jeans came from a group session conducted last August in which a group of moms made it clear they were tired of low-rise styles.Instead,they wanted jeans that were comfortable while covering up problem areas and that showed off their figures.Levi's used this _____ data as the basis for designing this new line of jeans.
A) primary
B) secondary
C) dichotomous
D) convenience
E) ethnographic

Question

Quizplus · Accepted Answer

Primary data are information that is gathered for the first time for solving a particular problem,which in this case was done through the use of a focus group.

Levi Strauss Recently Introduced Its New Totally Slimming Jeans