When marketing researchers for a local fitness club wanted to know consumers' intentions to start a fitness program for a New Year's resolution,they used a(n) _____ with five possible answers ranging from "Most Likely" to "Least Likely" and asked that the respondent choose one.
A) open-ended question
B) action-based question
C) sampling frame question
D) scaled-response question
E) dichotomous response
Correct Answer:
Verified
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