A retailer of sporting goods equipment is interested in learning peoples' attitudes,motivations,and feelings about its product lines.All of the following are potential sources for this information EXCEPT:
A) observation studies.
B) mail questionnaires.
C) in-store interviews.
D) telephone surveys.
E) focus group interviews.

Question

Quizplus · Accepted Answer

Observation research focuses on what people do,not on their attitudes and feelings.

A Retailer of Sporting Goods Equipment Is Interested in Learning