With which scanner-based research system do IRI panel members shop with an ID card,which is presented at checkout in scanner-equipped grocery and drugstores,thus allowing IRI to electronically track each household's purchasing over time?
A) InfoScan
B) VideOCart
C) BehaviorScan
D) Nielsen Data
E) Scanner Plus

Question

Quizplus · Accepted Answer

BehaviorScan monitors the purchases of 3,000 long-term participants who have been recruited to use the ID card in scanner-equipped grocery and drugstores.

With Which Scanner-Based Research System Do IRI Panel Members Shop