University Research Study
A regional state university is experiencing declining enrollments. The administration is concerned with this situation and has asked a marketing research class to conduct a research study and make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students' attitudes and intentions toward getting an online degree from this university.
-Refer to University Research Study.Because the students must finish the research project within a semester and do not have much money to conduct the research,which of the following would be the best quickest and least expensive method of collecting survey data?
A) In-home personal interviews
B) Mail surveys
C) Internet surveys
D) Marketing research aggregators
E) Mall intercept interviews

Question

Quizplus · Accepted Answer

Two main advantages of Internet surveys are rapid development,real-time reporting and dramatically reduced costs,so this would be the best option for the students.

University Research Study A Regional State University Is Experiencing Declining Enrollments. the Administration