What kind of data can Marriott gather by the users of its Blackberry and iPhone booking apps?
A)secondary
B)computer-assisted self-interviewing
C)survey results
D)primary
E)behavioral targeting

Name: What kind of data can Marriott gather by the users of its Blackberry and iPhone booking apps? A)secondary B)computer-assisted self-interviewing C)survey results D)primary E)behavioral targeting
Brand: Quizplus
Rating: 4.8 (33 reviews)

Question

Quizplus · Accepted Answer

It would be secondary data since it is data previously collected for another purpose,i.e. ,booking.

What Kind of Data Can Marriott Gather by the Users