Apple recently updated its iPod Touch product,expanding its storage from 8 GB to 16 GB.Enlarging the iPod Touch's storage capacity is an example of a:
A) product modification.
B) brand mix extension.
C) product diversification.
D) brand repositioning.
E) demographic modification.

Question

Quizplus · Accepted Answer

A product modification changes one of more of a product's characteristics--in this example,its storage capacity.

Apple Recently Updated Its IPod Touch Product,expanding Its Storage from 8