A(n)_____ refers to a brand that obtains at least a third of its earnings from outside its home country.
A) evoked set
B) global brand
C) equity brand name
D) master brand
E) ethnocentric trademark

Name: A(n)_____ refers to a brand that obtains at least a third of its earnings from outside its home country. A) evoked set B) global brand C) equity brand name D) master brand E) ethnocentric trademark
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is the definition of a global brand.

A(n)_____ Refers to a Brand That Obtains at Least a Third