Advantages of this global branding strategy include greater identification of the product from market to market and ease of coordinating promotion from market to market.
A) adaptation
B) one brand name everywhere
C) piggybacking
D) different brand names in different markets
E) product modification

Question

Quizplus · Accepted Answer

This strategy is useful when the company markets mainly one product and the brand name does not have any negative connotations in the local market.

Advantages of This Global Branding Strategy Include Greater Identification of the Product