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There Are Three Major Benefits When a Firm Contracts

Question 3

Multiple Choice
There are three major benefits when a firm contracts.When Ford divested itself of its unprofitable foreign luxury brands and Volvo,and discontinued its Mercury brand,which of the following was the most important benefit discussed in the case?
A) managers no longer waste resources on poorly performing brands
B) new product items have a greater chance of being successful
C) resources become concentrated on important Ford products
D) reposition Ford as a domestic carmaker only
E) all of the above

There are three major benefits when a firm contracts.When Ford divested itself of its unprofitable foreign luxury brands and Volvo,and discontinued its Mercury brand,which of the following was the most important benefit discussed in the case?


A) managers no longer waste resources on poorly performing brands
B) new product items have a greater chance of being successful
C) resources become concentrated on important Ford products
D) reposition Ford as a domestic carmaker only
E) all of the above

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