
There are three major benefits when a firm contracts.When Ford divested itself of its unprofitable foreign luxury brands and Volvo,and discontinued its Mercury brand,which of the following was the most important benefit discussed in the case?
A) managers no longer waste resources on poorly performing brands
B) new product items have a greater chance of being successful
C) resources become concentrated on important Ford products
D) reposition Ford as a domestic carmaker only
E) all of the above
Correct Answer:
Verified
Q1: Ending the Mercury division and selling off
Q2: Ford's new emphasis on small cars is
Q4: When you purchase a new Ford F150
Q5: Small cars are already making Ford a
Q6: Selling off noncore brands is not always
Q7: The Focus and Fiesta lines use a
Q8: Mercury was a long-time division of the
Q9: When Ford sold its stake in Volvo,Jaguar,.Aston
Q10: That Ford offers five Focus variants based
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