Mercury was a long-time division of the Ford Motor Company.What kind of branding did Ford eliminate when it ended the Mercury product line?
A) noncore brand
B) Ford family branding
C) co-branding
D) the automotive equivalent of a captive brand
E) individual branding

Question

Quizplus · Accepted Answer

The former Mercury line was intended to appeal to a target market that existed between two economic segments-people who bought Fords and those who bought the luxury Lincoln vehicles,which Ford still carries as an individual brand.

Mercury Was a Long-Time Division of the Ford Motor Company