LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks.The marinade is so popular that LoneStar sells it at its restaurants and Kroger supermarkets.This is an example of intensive distribution.

Question

Quizplus · Accepted Answer

This is an example of dual distribution (multiple distribution),which occurs when a producer selects two (or more)channels to distribute the same product to target markets.To be intensive distribution,LoneStar would have to offer the product through discount stores,drugstores,supermarkets,and so on.

LoneStar Bar & Grill Is a Small Chain of Restaurants