_____ channel relationships include nonequity agreements such as franchising and licensing as well as equity-based joint ventures and strategic alliances.

Name: _____ channel relationships include nonequity agreements such as franchising and licensing as well as equity-based joint ventures and strategic alliances.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cooperative relationships are between companies that take the form of informal partnership with moderate levels of trust and information sharing as needed to further each company's goals.

_____ Channel Relationships Include Nonequity Agreements Such as Franchising and Licensing