Retailers control the six Ps of the retailing mix.The six Ps include the marketing mix plus:

Question

Quizplus · Accepted Answer

The six Ps of the retailing mix include product, price, place, promotion, presentation, and personnel. Presentation refers to the visual and physical aspects of the store, while personnel refers to the employees and their interactions with customers. These two additional Ps are essential for creating a positive customer experience and can impact a retailer's success. Therefore, the best choice is A, which includes both presentation and personnel as the additional Ps.

Retailers Control the Six Ps of the Retailing Mix