Build-a-Bear is a retailer where children can design and assemble a stuffed animal from shelves full of parts.Each child starts by choosing an animal.Then,the child moves to a place where the stuffing is added.Finally,the child moves to the area where the last accessories are added.Build-a-Bear is part of a recent trend in retailing referred to as:

Question

Quizplus · Accepted Answer

Retailers use interactivity in stores to differentiate themselves from the competition.Interactivity gets customers involved in the retailing experience.

Build-A-Bear Is a Retailer Where Children Can Design and Assemble