Sales promotion consists of all marketing activities that stimulate consumer buying and dealer effectiveness.

Question

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Sales promotion is a key component of marketing strategy that aims to increase sales by offering incentives to customers and encouraging dealers to promote products effectively. It can take many forms, such as discounts, coupons, contests, and product demonstrations, and is typically used in conjunction with other marketing activities, such as advertising and personal selling.

Sales Promotion Consists of All Marketing Activities That Stimulate Consumer