Which of the following statements about Internet advertising is true?
A) It is easy to measure ad effectiveness with this medium.
B) It is a medium to which all consumers have access.
C) It is the fastest growing of all the advertising media.
D) There is a long lead time required for creating Internet ads.
E) By its very nature,this medium reaches a broad,diverse audience.

Question

Quizplus · Accepted Answer

Internet advertising is the fastest growing advertising medium due to its increasing reach, targeting capabilities, and the shift of advertising budgets from traditional to digital platforms.

Which of the Following Statements About Internet Advertising Is True