Advertising in the form of a 30-minute advertisement that resembles a television talk show is called a(n):
A) Infomercial.
B) extended sales pitch.
C) mega-mercial.
D) ad expander.
E) prolonged advertisement.

Question

Quizplus · Accepted Answer

Infomercials are an attractive advertising vehicle for many marketers because of the relatively inexpensive airtime and the lower production costs.

Advertising in the Form of a 30-Minute Advertisement That Resembles